CASE STUDY –
Therapeutic Area: Oncology
Timeframe: 4 months
Label/ISI Updates were the bulk of our $800k savings
Our brand contact handed us the new label and almost 70 pieces of brand content. We identified and updated all fair balance and efficacy claims where necessary.
- In addition to our client’s brand label updates, we also noticed and updated content referencing competitive brands whose labels also changed.
- We insured consistency throughout a 70-page learning module and across all the materials we touched.
“Lean Production aims to combine the flexibility and quality of craftsmanship with the low costs of mass production.”
– The Economist
“Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries.”
– Eric Ries
“If your marketing team wants to run lean, you need to work with lean agencies.”
– Jim Altfeld